Home > News > SD International shined at Automechanika Shanghai



Trading commenced in 2000 and has been
successfully established ZETA, PACE, TOLEDO three private brands
into 89 countries during the past 18 years.


SD International shined at Automechanika Shanghai

From December 3rd to 6th, 2019, as a professional tire manufacturer, SD International attended Automechanika Shanghai with a series of star products. Through a vibrant and passionate establishment ceremony of ping-pong team, SD International fired up the atmosphere of the entire show.

We Come, We Conquer----2020 China PACE Ping Pong Team was Officially Established

On the morning of December 3rd, the Establishment Ceremony for the China PACE Ping Pong Team and the 2020 London World Championships Expedition Ceremony were officially launched at SD International’s Booth. The event brought together the highest level of ping pong players from all over China and the world. The players presented a wonderful ping pong show which attracted many audiences. The whole exhibition was full of youth and vitality.

The spirit of passion, transcendence, competition and fun in ping pong sports coincides with PACE Tire’s brand concept of transcendence and passion driving. In this exhibition, the Establishment Ceremony for the China PACE Ping Pong Team and the 2020 London World Championships Expedition Ceremony showed the determination and perseverance of the PACE Tires to lift the Chinese national ball to a higher and further future. We hope that through the efforts of the PACE Tires, we can bring the fun of ping pong to more people and create a better mobile life together.

Diverse product matrix shined in Automechanika Shanghai

At this exhibition, SD International showed its full range of TBR and PCR products under the three major brands of ZETA, PACE and TOLEDO, including the high-performance sports tire ALVENTI, the winter tires Antarctica 8 and Antarctica Sport designed for snow and ice roads, and the all-terrain off-road mud tire Fortrak M / T, etc. which fully demonstrated the achievements of SD International in product performance optimization, technological innovation, and user experience improvement.SD International’s booth was crowded with visitors for inquiries and negotiations.

Brand Operation    Digitalized Management

Mr. Zhang xiulong, CEO of SD International, was interviewed by the media at the exhibition booth. Referring to the three brands of SD International, Mr. Zhang xiulong said: "we adhere to the brand operation whereby we create the differentiation between our brands and other brands through the brand differentiation strategy and use the brand thinking to give the partners the most valuable sales support. In the current digital era, we should not only make high-quality tire products, but also follow the trend of digital development to make strategy for tire enterprise, and realize the transformation of tire brand from digital marketing to digital brand management. "

SD International shined at Automechanika Shanghai

To find further needs and build a safer and more comfortable mobile life

Automechanika Shanghai is Asia's largest exhibition for auto parts, maintenance, inspection and diagnosis equipments and auto supplies. In this exhibition, SD International aimed to find the further needs of clients through communication with professional dealers and media, continue to develop more suitable high-quality products according to the features of road conditions in different regions, and provide clients with safer and more comfortable travel solutions.